Showing posts with label Internet & SEO. Show all posts
Showing posts with label Internet & SEO. Show all posts

Using Organic SEO Services to Increase Your Website's Visibility and Traffic

Organic SEO services are an effective way to increase the visibility of your business and attract more customers. Organic SEO is the process of optimizing your website for organic search engine results, so that it appears more prominently on search engine results pages. Organic SEO services include search engine optimization techniques such as keyword analysis, content optimization, link building, and more. These techniques can be used to help make your site more visible and increase its ranking in organic search results.

Organic SEO services allow you to target relevant keywords and phrases that potential customers are searching for. This helps to ensure that when someone searches for a product or service related to what you offer, your website is the first one they find. Additionally, organic SEO services can help to improve the ranking of your website in organic search engine results by increasing the opportunities for users to click on links to your website.

Organic SEO services also include optimizing content on your website in order to make it more attractive to users and search engines alike. Content optimization includes using relevant keywords, using titles and descriptions that accurately represent the content of your page, optimizing images and videos, and other tactics designed to make your website easy to find and navigate. Additionally, organic SEO services include link building, which involves creating backlinks from other websites to improve the visibility of your own.

Finally, organic SEO services also involve tracking metrics such as website traffic and engagement levels in order to measure the effectiveness of your optimization efforts. By monitoring these metrics, you can refine your strategy over time to ensure that it is having the desired effect on organic search engine rankings. Furthermore, monitoring metrics can help you identify potential issues with your website or content that may be preventing it from reaching its full potential.

If you want to get the most out of organic SEO for your business, then hiring a professional service is essential. A professional service can create a comprehensive plan tailored specifically for your business’s needs and will ensure that all elements of the plan are implemented correctly and in a timely manner. Furthermore, they will provide ongoing support if any issues arise or if you need help with modifying or refining your strategy in order to maintain or even improve your ranking in organic search engine results pages.

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Why Choosing the Best Website Design Services USA is Essential?

Design is that the most distinguished issue that decides the fate of any website. Gone are the times whereas internet space was dominated by static and uninteresting pages. Making an interactive interface between folks and technology has become the spirit of contemporary web designing services. The web designing service capable of giving people the access to tasks and empowering them to achieve their goal is known as a user-friendly one. The website design needs to be search engine compatible as well.

Web Design Company USA
 
Hiring professional website design services from the best Web Design Company USA is a wise option while building a website for your venture. These professionals have a proven level of experience and expertise in serving clients of different industries.

Advantages of Best Website Design Services:

Customization:
The requirement of a website varies from organization to organization, and thus it should be customized to individual requirements.

Maintenance: Designing a website alone is not enough, and it requires frequent updates or troubleshooting.

SEO: It is very obvious that if you have a website, it needs to be optimized for search engine ranking too. In such cases, selecting the best Website Design Services USA providers who include SEO services too as part of entire package can be a good bargain for you, considering that outsourcing SEO services can be a costlier alternative.

Brand and Marketing: Getting your website designed from the best service providers will get your website benefit of associating with a known name in the industry, and thus gain on credibility.

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Does Your Website Have A Solid Architecture? Check If You Have.

With a clear purview of a visitor’s accessibility, the ideal website architecture ensures revisits. In addition, this has a significant impact on SEO.


While billions of websites are online these days, only a considerable percentage of them have ideal website architecture. Since businesses want to hit the ground running, there’s enough on their plates to manage. However, correctional measures are quite necessary with changing times, demanding trends, and search engine algorithmic alterations.

From homepage to contact us and the blog section falling in between, an ideal architectural template should have a clear and concise layout, seamless main navigation, fair color scheme & typography, solid internal linking structure, informative URL structure, and slam-dunk interface. Having a website this good isn’t a magic trick, but the simple and straight implementation of website design services.

You could have a steady plan of deterring website changes or redevelopment or remodeling, which doesn’t help. Rather, a proactive approach using a professional web design company USA yields advanced results. The global scenario on the Internet isn’t fragile that you can get away with whatever you have on the table. Don’t forget your competitors aren’t sitting idle with the incorporation of minimalistic changes.

Ensuring a solid architectural plan for your website or application does require the help of expert hands in the industry. Should you choose any web development services, ensure that they have the right credentials for the job and project. If you can successfully develop this architecture for even 90%, the upturn in results could be colossal.
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Is It The Right Time To Hire A SEO Company’s Services?

The global economic scenario has been dull and gloomy for the pandemic. At this time, businesses have started cutting costs. But, is it ideal to step online marketing and SEO-related services? Find out here.



No business is left untouched by the impact of this pan-world pandemic. The crisis has left millions unemployed and various businesses bankrupt. Recently, the famous car rental company – Hertz – filed for bankruptcy. Companies like Airbus are wary of the upcoming days and have alerted their staff about the situation.

In such a dramatic phase, signing out of the services from digital marketing and SEO services may seem the feasible idea to cut costs, but it is factually not. Since businesses haven’t utilized their ways to communicate with their respective audiences, it’s not a well-thought action.

If you are a business, then you should continue subscribing services from your SEO Company USA and place your trust on them to optimize the way you need it most right now. If you haven’t hired one, you should hire to help your business from submerging under the pandemic scenario. It’s the right time to become visible. People have ample time in respective lockdowns to understand or learn more about your business.

Should you run a digital marketing USA campaign? Yes, you can. However, we recommend you pursue a moderate program minus excessive sales pitching for the audience. People don’t have full pockets right now, but they may seem interested in your business if you maintain a sane and sensible strategy.

You can trust a web design company USA to give your website a relook or modifications that are required for propagating your voice into the audience. Bring those changes you had wanted to inculcate and also you can negotiate some costs for all the good and valid reasons.
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4 Things You Should Expect In A Proposal from A Top SEO Services Company

SEO service providers offer long-term solutions within a reasonable price bracket. While hiring one of them, you need to evaluate them using certain standpoints.

When you create a good product or service with an intent to draw the interest of your prospects, you also need to emphasize on their visibility amongst the audience. Out of several ways, SEO & Digital Marketing plays a pivotal role in letting this message out.

SEO Services Company

Just like any other business, you can hire an SEO services company for driving your audience home for you. Needless to say, you might have received myriads of proposals from various service providers. But, while evaluating them, you must focus on the following five factors.

1. Steady interaction point. A one-point contact that provides consistent, authentic, and reliable information helps you understand their motto of delivering services. Multiple communication points often prove confusing & irritating.

2. References for authenticity. You should expect a proposal with a reference to justify how good they are in business. Anyone saying that they can’t disclose client information isn’t an ideal answer in today’s world.

3. Plan of action. Earnest service providers should have out-of-the-box thinking while driving an SEO strategy for your business. You can ask for a plan of action to know what and how they are going to go about with the optimization techniques.

4. Technical troubleshooting. Troubles don’t knock on the door. They come crashing without announcement. Hence, your service provider should address your concerns on their capabilities regarding technical troubleshooting.

On your hunt to find the best SEO company USA, keep these few things in mind.
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Re-look 2019 – The Web Design Trends That Rocked The Year

The majority of the world shifted from PCs to Mobile last year. The emergence of powerful Internet platforms forced businesses and individuals to change their strategy & outlook, especially in order to provide user-friendly interaction points to the users.


As we enter into the last few days of this decade, we witnessed incredible innovations in web technologies and web design services too. Some of the rocked the year 2019 with their exciting and super-intriguing elements or features.

Let’s have a re-look at them.

Natural & Organic Shapes.
People prefer blending into the environment through natural and asymmetrical shapes, which provide depth. Designers have discovered this unique formula to keep their visitors comfortable and accessible through these elements.

Micro-interactions. While the color-changing response is a common one, it was considered an ideal reaction to a response. Nevertheless, the designers and companies thought it well to give unique responses to the visitors via micro-interactions – definitely a great idea!

Chatbots. Intelligent, customized, efficient, and advanced – the chatbots have become friendly partners of the users, particularly to guide them through a query, navigate to an issue, or resolve the same. Organizations find these efficient bots as perfect managing tools.

Video & animation.
Some people aren’t interested in reading through a long paragraph or page. Companies who chose to put videos and animation on their websites found more success than those who didn’t. End-users respond to something that captures their attention.

Minimalism.
Minimalism continues to rock this year too! With a clutter-free, pertinent, and exciting space, the website offers a “real” sense of professionalism than those websites with too much information in petite boxes.

Consult a reputed web design company USA if you too want all of the above fulfilled for your website.
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How To Tame The SEO Monster For Your Business

The understanding of SEO has changed over the years. New definitions, new nomenclature, new interpretations, and sometimes, new misinterpretations too in the SEO landscape provide a panoramic view of what’s happening inside and outside.




Being a manager or an individual business person, you can’t direct or reprimand Google for the nearly 600 updates it makes over a year. The algorithmic changes do affect the micro and macro levels for sure.

In such adverse conditions and challenges, how would you be able to march through the platform and attain success? Tired out of your efforts, you may feel the urge to hire an SEO company USA and get it solved through. However, instead of getting disheartened and weakened, you can rework on your strategy to achieve results.

Keeping the basics clear is crucial. Most of the companies flay their existing policies to watch out the trends and forget what they have been doing in the first place. In the SEO industry, you should create an appropriate balance for overall success. Besides, it pays rich dividends if you can garnish the SEO dish.

Follow the updates, bring possible changes, write quality content, build authority links, improve local SEO, answer questions – the pertinent steps followed with a plan does yield better results in the long term. Nevertheless, if you are hindered in carrying out all these activities, you can switch to professional SEO services for help.

Fortunately, companies bear SEO expenses in a formulaic way. Whether you have a solid budget or a tight budget, you can go for affordable SEO services from reliable companies that let you place your financial priorities in accordance with your plan.
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Why You Should Care About Hiring The Right Web Design Company

Experts, sometimes, get flayed when they recommend hiring of professional web design and development companies. Many point to the cause that these companies charge “unreasonable prices” that can’t be accommodated by individuals or a small enterprise. This, in fact, dims the whole argument regarding the importance of quality web design.


When hiring a web design company USA, various factors should be taken into consideration with a clear perspective. While this seems a little overstretched for some people, it is a practical way to hire professionals.

If you are looking for web development services from a reputable and reliable company, you should care to hire the “right” company that can facilitate the following.

Latest tools and technologies

There has been a great transformation in the digital landscape and your business needs to step up its game accordingly to win over the audience. A company laced with the latest tools and technologies should lead the way to provide an effective solution, meeting your requirements.

Quicker, stable, and SEO-friendly

In this era of cut-throat competition, you need a fast, quick, and most importantly, SEO-friendly website to ace the marketplace. This is not a new thing we introduced, but a hard-fact that is prevalent on the ground.

Timely backup, quick assistance, and reliable support


Some companies or individuals offering website design services pursue a lax attitude towards their clients. You should remain careful on this point. Instead of learning it all from the company itself, a short consultation with one of their previous customers will prove helpful in decision-making.
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5 Positives That Digital Marketing Brings On The Table

Digital platforms, if used wisely, can bring more than decent profits.

Digital marketing offers businesses a multi-faceted platform to achieve highly desired results. Some critics may have their reservations regarding this statement, but a majority of people approve that profiting is possible.

In the following, we highlight the simple positives drawn from digital marketing USA over the last few years.


1. Multi-cornered, multi-faceted, multi-dimensional area

This was set to become a multi-billionaire industry after the inception of technology and mind-boggling strategies. With an outspread so gigantic, it has become a global talking point over the years. Thus, it boosts connectivity even at the remotest level.

2. Multi-layered platforms to reach the audience

The different layers of communication allow businesses to market their products and services to the audience. Even small businesses with a low budget can utilize digital marketing to achieve astonishing results within a brief period.

3. The analytics way of monitoring opens new opportunities


Unlike traditional forms of marketing like radio or TV commercial, digital marketing is a measurable entity, which can track and monitor the investment as well as results. Thus, it opens up a way for new opportunities.

4. Hit the bull’s eye

Traditional marketing tools only focus on the common audience, but digital marketing helps in hitting the bull’s eye by just targeting the ideal buyers. This is what any SEO company USA tries to emulate via search engine marketing.

5. A prolific platform to collect feedback

No company can improve in the future if it doesn’t know what its audience wants. The feedback and reviews form a pattern or reflect the behavior of customers regarding a company’s product or service.
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5 Challenges Of Not Hiring A Professional Web Development Company

In your life, you must have seen a plethora of web sites that would send you drooling over and over again. And yet, you may also have come across sites that reek of blunders in a normal user interface.


As an individual or business or NGO, you may have reserved preferences about featuring information, but if you have to impress a visitor, you need a good web design first. Any latest website with responsive web design and dynamic features isn’t a waste of time at all. In fact, it can become a major source of revenue, especially if you have a business right there.

In any case, except if you’re a web designer/developer yourself, you should find a professional company for your web development project. Not doing so will definitely bring the following challenges for you.

1. No time-bound execution. Is it a time-bound project? If yes, you ought not to be nagging for the same. A freelancer, basically, has several tasks to handle. And with no crew of theirs, they’re overburdened. It becomes a pragmatic challenge for you.

2. No accountability. A web development company have to own up its responsibilities and provides adequate answers or remuneration as per the agreement. A freelancer hardly gives any hope in that matter.

3. Lack of ideas. Even if you work alone, you need some inspiration to work out from there. While a professional company has a dedicated team to put their ideas on the block, a freelancer will scarcely have an advisor/colleague/friend to refer to. Moreover, they would have indecisions in plenty.

4. No WYSIWYG. Clients showcase their displeasure or disappointment over some design when they don’t see what they had been promised. A freelancer may not qualify in providing the What You See Is What You Get (WYSIWYG) any way near.

5. Prices.
This has remained a bone of contention between a client and a freelancer. If you’re not good at this, you will probably pay up higher for the web development services you hired.
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Do You Need Digital Marketing Services or Just SEO?

“What’s the difference?”

This can be asked by a random client who isn’t much aware of this industry. It’s natural to fall in the trap of SEO marketers who are vocally adept at selling a product to the people. If you’re someone who is NOT associated with this field, you should roll up your sleeves to know more about it.


Often it happens that a digital marketing USA company is just considered as an SEO service provider, which actually isn’t. Simply put – SEO isn’t digital marketing, but arguably a part of it. If mixed up, both can be seriously misunderstood. Therefore, you need to educate yourself.

So, what an SEO does?

Arriving at the application of techniques, an SEO or Search Engine Optimizer manages the following:
  • On-page optimization
  • Off-page optimization
  • Increase a site’s online visibility

Well, we would have liked to expand it more to satiety, but the basic coverage has been done so far.

What does a Digital Marketer do?

In today’s date, it is quite a demanding job you could ever ask for. From developing, implementing, and managing marketing campaigns on the digital platform to analyzing, improving, and driving a brand’s performance – a digital marketer does a hell lot of jobs.

While cheap offerings from the SEO company USA may titillate you to subscribe, you should have your objectives clear in your mind. Whether you want the SEO and search engine ranking factors focused or an entire digital marketing campaign driven, your priorities will get the ball rolling.

A few digital companies, of diverse nature, have myriads of offerings. Perhaps, at one time you’d be looking at affordable SEO services and another time, you’d be glued to online reputation management. Digital marketing companies offer full-fledged or comprehensive services, therefore, you should pick what supports your business interests and current needs. Later, you can choose to upgrade/downgrade/cancel their services.
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SWS Summer Course ‘19 – Digital Marketing Training in Bhubaneswar

As the summer season of 2019 begins in the capital of Bhubaneswar, the citizenry prepares to take on the scorching heat with the soul-gratifying Pakhala delights and savor the finest of drinks in Bela Pana, Lassi, and Aamba Rasa. With all these preparations running in the background, it’s also the time for learning something new at the fore, especially for the students who just finished their board exams.



Sahoo WebSolutions Pvt. Ltd. (SWS) is a leading Digital Marketing Company based in Bhubaneswar with a huge clientèle spread across the globe has brought something interesting for you to engage yourself in the summers. We have newly introduced a comprehensive course of digital marketing training in Bhubaneswar, which will help aspiring candidates to fulfill their destiny in the ever-growing digital marketing & IT industry.

Not aware of what “digital marketing” is all about?

Well, no worries, we’re here to help you! Digital Marketing is the marketing of products and services using digital channels to reach consumers. This is just a simple concept of a mammoth topic that spans a $100bn industry!

Indeed, you too can make an ample amount of money by using the right tactics, technologies, tools, and methods! As of now, India has hundreds and thousands of entrepreneurs, (new & old alike) in this sector, who are generating appreciable revenues & employment opportunities for the youth.

We’ve hinted you a little, but not enough, isn’t it? We assume you know a little bit about Google, Facebook, WhatsApp, Twitter, Instagram, YouTube, etc. You know them, right? Wait… Don’t assume that digital marketing is just all of these because it would be an impartial understanding of the subject. The aforementioned names definitely play an immense role in digital marketing, but they are not the only platforms to carry out the Internet marketing activities.

SEO or Search Engine Optimization is one of the main constituents of digital marketing. In our digital marketing training program, the SEO training course also plays a vital role for budding digital marketers, content writers, SEO/SMO specialists, and more. The colossal digital world recognizes SEO as the predominant for a website’s online visibility and popularity across the search engine (for example, Google) results.

At SWS, we recognize the talents and continuously recruit to upgrade our human resources with versatile people. We bring this all-inclusive SEO training in Bhubaneswar for students and working-class people who wish to join the IT industry and build a successful career. Our modular course comes after a thorough understanding of the needs of the industry and requirements for overcoming sporadic challenges in the sector. The course is followed by live training sessions of real projects currently serviced by the company.
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Search Engine Optimization in 2019 – Check Out Some New Tips

2019 welcomes a horde of opportunities and challenges in the field of SEO & SEM. While big businesses will invest a lot of their time in expanding their outreach via different methods, it is the small businesses that will shower incredible competition to established brands.

You can understand why paid campaigns don’t work all the time and you need a perfect SEO campaign strategy for achieving concrete results. Apart from the Ad-spend, you can focus on improving your SEO side with the following tips.


1. Optimize your titles & headings

Always try to place the targeted keywords in your page title, if the H1 tag is slightly different from the title, then also you should place your targeted keywords there. You can use the secondary keywords in H2 as well as in H3.

2. Turn into a mobile-friendly site


Your site should be mobile-responsive. According to the Google updates, if you fail to do so, then taking help of developers would be wise. Since the percentage of mobile users have topped the count of desktop users, you will definitely want your website mobile-friendly.

3. Enhance site credibility

In order to enhance site credibility, you should give priority to website design, furnish contact information, update blogs, display privacy policy and terms & conditions, implement encryption standards, etc.

4. Use a related content plug-in

A related content plug-in should be added in the lower part of blog, so that it helps users to retrieve related information or pages, further engaging prospective clients for a longer period of time.

5. Run Regular SEO Audits

Technical audits in regular intervals will make sure your site is healthy and error free.

6. Check for Duplicate Content

Scan your site for duplicate content and replace with unique & qualitative content. Also, check for duplicate pages, if found, then redirect the 2nd page to the appropriate page.

7. Include an XML sitemap

You must include an XML sitemap for enhancing search engine friendliness.

8. Add image alt-tags

Your images should have an alternative title that will help search engine to know what the image stands for.

9. Fix Your Broken Links


Find the broken links and set up redirects to avoid any loss of authority.

10.  Fix Redirects

Find the links that point to other pages and set the redirects, according to the correct page.

If at all you find all the instructions troubling or tougher to implement along with a strategy, you can always hire a professional SEO Company USA for availing high-quality services.

It makes no sense to invest in an area, where there’s no credibility or accountability, isn’t it? However, you can avoid such situations and go for affordable SEO services from a reputable company that is both credible and accountable.
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The Trending Services That Business Need in 2018

We are online – always.

Whether reading the news or buying clothes or applying for a passport – the mobile devices in our hands allow us to handle all simple to a complicated variety of tasks easily, in a few minutes.

Like a boat capsizes due to holes in it, the businesses shrink when it lacks to upgrade itself. From visible outreach to functionality, the businesses these days rely on various web-based and virtual technological instruments to attain success.
 
 
Let us discuss further.

    • Responsive Web Development

When the number of Internet users on mobile devices accounts for more than 51%, you know it’s time for a paradigm shift. If you haven’t implemented Responsive Website Design (RWD) to your website, it’s time you switch to professional companies for website design services and make an entry to the “responsive” online world.

    • E-commerce Web Development

Selling electronics or apparels – the e-commerce website helps you establish your business online and achieve phenomenal growth. You will need high-quality e-commerce web development services that give you attractive, user-friendly, secure, and precise website for ensuring higher sales and revenues.

    • Mobile App Development

On the web, but not on the phone? As we’ve mentioned it earlier, the mobile device users have increased and you can’t ignore the opportunity to interact with the users via mobiles. You should hire a Mobile App Development Company for an easy-to-use, robust, secure, and effective mobile application.

Apart from all of the above, you will need a reliable customer support team to handle or troubleshoot inevitable technical problems at the time of requirement.
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Why Do You Need To Hire SEO Expert Company?

We know you have had a rendezvous with the above-like questions every now and then.

However, if you understand the profound reasons, you will be able to find the answers.

If you forget about the growing competition, you’ll lose more revenues than ever anticipated. Precisely, you will have no certain way to escape the situation. 


Previewing the current scenario, we can tell you to hire SEO expert company only to deal with the fracas created by the frequent algorithm updates on Google.

After it was noticed in 2015 that search engine users on Mobiles have surpassed the numbers of users on Desktops, Google took the Mobile-first indexing experiment to further notches and cemented it recently. This is among one of the changes that Google introduced to deliver high-quality content to its users.

Likewise, we’re to witness uncountable changes in the future to deal with. Without the help of a professional company, you may have a surplus amount of problems to entertain. For example, poor visibility on the Internet, distant rankings on the SERPs, troubling optimizing issues, and so on.

Recommendations might pour in once you ask for services, but it’s daunting to find the reliable SEO services company among them. Now we are not recommending you to hire someone who promises “top ranking in 1-month” kind of farce. Most of them are Black-hatters and will probably land your website into a great trouble.

We understand that, as a client, you have expectations to find your website rank on the top of Google search results, but that isn’t a cakewalk to happen in a moment or two. Someone boasting of such things is definitely conning you. Cross them off from your list of potential SEO companies.

Moreover, there is more to what affordable SEO services mean and you know to understand that. Even an expert company would cite the differences between packages and the services that you’re hiring them for. Vague references do not alter the reality. If you’re a small-sized business, you should explore your possibilities to invest. A bit of negotiation pays off well, especially if you’re reluctant to pay a sum of money requested by the company. Nevertheless, before hiring them, check their background & profile, testimonials and reviews, Google reviews and ratings, and portfolio.
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How Does Responsive Web Design Helps SEO

This is no more a design trend, but imperative to online visibility.

For god’s sake, people should stop calling it a trend now. A trend may stay for a while, heap praises, and go away like it never existed. The current statistics, people’s response, and technical perspective doesn’t deflate the importance of website responsiveness at all.

For example, if you are trying to find a website on your mobile and if it doesn’t load within a few seconds, you find it a little bit irritating or not?

Now imagine a mammoth number of users trying to access a site without a responsive web design. Will they wait or skip to the one that has responded?

This is no time to manage multiple versions of a website for mobile, desktop, and other access devices. Business owners, webmasters, developers, and designers – all must know this prominent fact.

You can witness the responsive web development projects that helped SEO in the following ways:

    • Mobile-first Indexing
We know Google’s flip-flops about Mobile-first indexing made some people irate, but it will stay for long. Since Google first indexes the mobile-friendly version of the website, it is imminent to have one. Though it can’t be adjudged as a ranking factor in the SERPs, it plays an eminent role in searches.

    • User experience

It matters to a business when Google users browse a website and find it quick and easy. If your website doesn’t have an overall excellent user experience (UX), there’s no surprise that visitors will skip your site and visit a competitor’s site. In addition, you will have higher bounce rates, fewer visitors, less time spent on site, and so on. On the other hand, an impeccable UX improves the SEO factors.

    • Elimination of copies

For once and for all, you will no longer have to manage the different versions of your website for PC and mobile devices. Thus, it eliminates duplication of website content. Here, the Search Engine Optimization scores huge due to genuine content.
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